Marketing Manager, Paid Search



Marketing & Communications
Sunnyvale, CA, USA
Posted on Thursday, May 11, 2023


Sunnyvale, California, United States

Our Marketing team is looking to add a Paid Search Marketing Manager to oversee marketing efforts for the paid search channel. We are looking for a marketer who is mission-driven, makes metrics-based decisions, and is passionate about performance optimization.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

Who You Are

You are passionate about being a part of our mission. You can be both strategic and tactical. You love to execute in a lean-startup way. You come up with solution-driven initiatives, while also thinking big. You bring more to the table than what is asked. You seek guidance and expertise from cross-functional team members. You are not afraid of failure, and you take calculated risks. You want to join a team of people pioneering consumer genetics.

What You’ll Do

  • Manage search engine marketing channels including Paid Search (Google and Bing), YouTube, etc.
  • Set ambitious performance goals for your channels and deliver sales, CPA, and spending within plans and budget
  • Analyze SEM campaign data, and provide and execute on relevant insights around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
  • Working with Analytics team, ideate and execute an A/B testing strategy to identify growth and efficiency improvements
  • Collaborate closely with internal teams on campaigns: from conception to execution through to ongoing optimization
  • Navigate our strict medical device compliance framework extremely well. You will need to build strong relationships with internal teams and negotiate priorities well

What You’ll Bring

  • Minimum 3 years of paid search marketing, agency or brand-side
  • Track record of managing online media placements across multiple channels
  • Ability to identify new growth opportunities
  • Ability to make data-driven marketing decisions
  • Excellent analytical skills and technical knowledge of the online marketing toolset including behavioral targeting, conversion tracking, and audience building
  • Bachelor’s Degree

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. More information is available at

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Pay Transparency
23andMe takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
San Francisco Bay Area Base Pay Range
$101,000$151,000 USD