SEO Marketing Manager (UK)

23andMe

23andMe

This job is no longer accepting applications

See open jobs at 23andMe.
Marketing & Communications
London, UK
Posted on Thursday, May 11, 2023

Marketing

London, England, United Kingdom

Lemonaid Health is looking for an SEO Marketing Manager to join their team in the UK, focussed on growing the Boots Online Doctor business. This role sits in the Marketing team but will require close collaboration with the Product, Engineering and Clinical teams as well to optimise Organic Search for our customer-facing brochure site and integrate content across various marketing channels.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding. In November 2021, we acquiredLemonaid Health in order to transform the primary care experience and make personalized healthcare, powered by genetic and non-genetic data, a reality. Together we are achieving our mission of helping people benefit from the human genome by empowering people to take control of their health and building a healthcare platform that focuses on prevention and wellness. We also formed our partnership with Boots in June 2021, to launch Boots Online Doctor, helping patients remotely interact with a medical professional for over 40 services. For more information, please visit: https://lemonaidhealth.co.uk/

What You'll Do

  • Analyse keyword and market trends and competitive insights to 1) Identify keyword/topic opportunities and develop new targeted content 2) Help optimise existing onsite content
    • Initially, your focus will be on cementing Boots Online Doctor’s position as market leader for prescription Weight Loss treatment in the UK, with an expectation to extend strategy, best practices and processes to other strategic health services in the medium/long term.
  • Ensure all site updates to our brochure site (e.g. product launches, seasonal initiatives, new site functionality, etc) are carried out with SEO best practices in mind.
  • Identify technical SEO issues and gaps in performance vs. rest of market and oversee execution of technical optimisations by Engineering team
  • Tie Organic Search strategy to other areas of Marketing for Boots Online Doctor, to help deliver integrated and SEO optimised campaigns:
    • Drive initiatives to maximise the synergy between PPC and SEO to 1) improve conversion rates/reduce Paid Search CPAs and 2) improve overall brand visibility in the SERP
    • Use keyword insights to inform data-driven content calendar. Align Email and onsite content
    • Research potential Affiliate/content partners and develop SEO-friendly partnerships and content campaigns to improve link building
  • Write up project requests and specifications & project managing various teams to execute on the strategic plan: DevEng, copywriting, design, legal
  • Educate key stakeholders on current trends/what’s changing in the world of SEO e.g. ChatGPT/AI

What You’ll Bring

  • 3-5 years of SEO marketing experience, agency or brand-side
  • A well-rounded SEO skillset, with a focus/passion for content and a good grasp of technical SEO concepts
  • Demonstrated track record of SEO growth, utilising analytics to measure performance, provide strategic recommendations and improvements
  • Demonstrated ability to deliver on multiple deadlines and priorities as a self-directed person, comfortable with a fast-paced, ambiguous environment
  • Competency in web and business analytics tools and reporting - GA, Search Console, SEM Rush
  • Excellent attention to detail
  • Excellent interpersonal and communication skills, including experience communicating and presenting to senior management
  • Intuition for customer-facing messaging and branding
  • Bachelor’s degree required

Strongly Preferred

  • Experience/passion/interest in digital healthcare
  • Experience with heavily regulated industries

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Lemonaid Health Limited - Candidate Privacy Notice

Sorry that this notice is so technical, but it contains important information that we’re required to tell you, including about how we’ll process your data in the United States of America. If you join Lemonaid you’ll see that we take regulatory compliance very seriously.

Your personal data that we hold will be relevant to purposes relating to your application and our recruiting process and limited only to those purposes. It will be accurate and kept up to date and kept securely and only as long as necessary for these purposes. We may obtain personal data about you, in connection with your application to work with us or in respect of an enquiry about vacancies, including but not limited to personal details, contact details, and any other information included on CVs, application forms and covering letters. If we decide to call you for a zoom interview, we’ll use the information you provide to decide whether to offer you the role. If we decide to offer you the role, we’ll then take up references and carry out a background check if applicable before confirming your appointment.

We may rely on a legitimate interest in carrying out the processing of your personal data which may include the management of the recruitment process and employment and engagement of staff in particular making decisions about who to offer employment or engagement to and on what terms. We may need to process your personal data to enable us to take legal advice and to defend claims or to comply with a legal obligation. We may also need to process your personal data for the performance of a contract with us or in order to take steps at your request prior to entering into a contract.

We’ll use your personal data for making a decision about your recruitment, appointment, legal entitlement to work in the UK; references, application, and qualifications. We’ll also retain details about you for no more than 6 months in case there are future employment opportunities you may be suited to and for dealing with legal disputes.

Your information will be shared internally for the purposes of the recruitment exercise. This includes sharing your information with members of our team in the United Kingdom and in the United States of America. In addition, we may disclose the personal data you provide to us to our group companies located in the United States or third party data processers who may process data on our behalf to enable us to carry out our usual business practices. Personal data we collect from you will be transferred, stored and/or processed outside the UK and we will transfer your personal data to the United States of America. Such transfers of personal data may be made on the basis of there being appropriate standard contractual clauses between us and the recipient.

You may request: access to your personal data; the correction of the personal data that we hold about you; the erasure of your personal data; that we cease processing your personal data where we are relying on a legitimate interest; the restriction of processing of your personal data; and the transfer of your personal data to another party.

This job is no longer accepting applications

See open jobs at 23andMe.