Global Campaigns and Field Marketing Manager

Sisense

Sisense

Marketing & Communications
United States · Remote
Posted on Thursday, June 13, 2024

As the Global Campaigns and Field Marketing Manager, you will drive regional and global campaigns and field marketing strategies that contribute to building pipeline and driving growth . This role is highly visible and cross-functional, sitting at the intersection of marketing and sales at Sisense. You will be reporting to the Director of Growth Marketing and will work in a fast-paced, agile and collaborative marketing environment. You’ll partner closely with internal stakeholders across Sales including Account Development Representatives, Account Executives and Sales Engineers, while working lock-step with your marketing counterparts, creative teams, partners and external agencies to execute on the campaigns and field marketing programs.

As a Campaigns and Field Marketing Manager you will:

Drive strategy and execution for marketing campaigns

  • Align closely with the sales team globally to understand sales goals and build programs to deliver on pipeline
  • Develop global and regional field marketing programs to create 5x pipeline. Programs include ABM, webinars, content promotion, tradeshows, high-touch field events, social amplification and digital aircover
  • Deploy various marketing tactics to drive field awareness and generate demand - email sequences, webinars, social, digital
  • Involve partners in the pipeline generation campaigns and plan for joint partner marketing activities
  • Keep consistent communications with AEs, SEs and ADRs for lead hand-off as well as feedback loop about programs
  • Manage vendors to ensure the events and campaigns happen on time, within budget

Measure, analyze, and optimize campaign results

  • Use data and analytics to measure and improve the performance of demand generation efforts
  • Report on the success of demand generation campaigns, using metrics such as MQLs, first meetings, pipeline, and revenue
  • Know conversion rate optimization principles, continually improve landing pages, chatbot experience and ads
  • Understand each channels impact on revenue, what’s driving success and what are the projected outcomes for the next quarters

Lead content efforts to support field campaigns

  • Collaborate with content and product marketing teams to create content for campaigns, events, webinars and other field programs
  • Work with content team to create copy for landing pages, ads and emails
  • Understand ICP pain points and popular topics to ideate content

Manage campaign backend set up

  • Work with SalesOps and MarOps on proper lead scoring and campaign set up in Marketo and SFDC
  • Track lead follow up progress so that no leads are sitting untouched
  • Create clear campaign briefs, manage timelines, track budget and keep the key stakeholders up-to-date about the progress or changes

Requirements:

  • B2B SaaS experience, startup culture mindset and strong understanding of growth marketing principles with a track record of driving customer acquisition and revenue growth.
  • A strong pulse on what good events and campaigns look like, and how to achieve it
  • Being creative. The capacity to think outside the box and create engaging campaigns that capture attention in a crowded market.
  • Ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance
  • 5-7 years in digital marketing, growth marketing, field/channel, demand generation, or events marketing experience
  • Proven track record of delivering pipeline updates to the sales team
  • Experience with Marketo / HubSpot, and SFDC
  • Organized, able to manage multiple projects in a fast-paced environment
  • Strong writing and verbal communication skills
  • Able to work with global teams and support global markets
  • Can-do-attitude: highly motivated, self-starter who can quickly adapt in a dynamic work environment
  • Willing to travel

For roles in the US, Applicants must be authorized to work in the US as we are unable to provide employer sponsorship at this time.

CO Posting: The base pay range for candidates located in Colorado is $100,000-$130,000 (/yr). The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to market location, internal equity, job-related knowledge, experience and training, education, skill sets, and other business and organizational needs. A bonus, equity, commissions, and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This position may be considered a promotional opportunity. The disclosed salary range represents an estimate of the base compensation for candidates who can or will be located in Colorado. This range may vary with respect to candidates whose primary work location is outside those jurisdictions

NYC and CA Posting: The base pay range for candidates located in New York City and California is $100,000- $130,000 (/yr). The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to market location, internal equity, job-related knowledge, experience and training, education, skill sets, and other business and organizational needs.The disclosed salary range represents an estimate of the base compensation for candidates who can or will be located in New York City or California. This range may vary with respect to candidates whose primary work location is outside those jurisdictions.