The opportunity in front of us is massive. Our market is growing, fast. We’re a leader in our category. Our customer base is loaded with aspirational logos and vocal advocates, and our content attracts hundreds of thousands of visitors a month. If that gets you really f@*#ing excited, this post is for you.
Appcues is looking for a Director of Demand Generation to grab that opportunity by the horns and build a customer acquisition machine. We’re looking for a leader who craves ownership and obsesses over results. A data-driven, strategic operator with a move-fast, get-shit-done style of execution.
Appcues’ Director of Demand Generation will define the strategic vision for Appcues demand generation function,with direct responsibility for our lead conversion funnel and all paid and organic channels channels (existing and new ones you identify as potential growth drivers), managing a substantial budget, while continuously optimizing for CAC and LTV.