B2B Marketing Manager

Augmentus
Augmentus

Marketing & Communications, Sales & Business Development

Singapore

Posted on Aug 4, 2026
Apply now

About this role

This is a managerial marketing role reporting to the CEO, with a small team reporting to you.

  • Develop and own the global marketing strategy to drive awareness, lead generation, and thought leadership.
  • Lead and manage all digital marketing initiatives (SEO, SEM, SMM, PR) with a focus on high-ROI channels and scalable growth.
  • Work with leadership to refine product positioning and messaging across customer segments and geographies.
  • Create and oversee campaigns that showcase how Augmentus delivers real operational benefits, across industries, use cases, and stakeholders.
  • Use data to track performance across funnels, optimize spend, and inform go-to-market decisions.
  • Collaborate with sales, product, and technical teams to create high-impact case studies, product launch materials, and educational content that drive conversion and customer engagement.
  • Build partnerships with media, associations, and strategic stakeholders to elevate the Augmentus brand globally.
  • Direct image and video production, social publishing, and campaign analysis via AI agents and automation workflows.
  • Orchestrate AI agents across marketing and ops tools, including CRM, project tracking, documentation, and communication platforms, as part of day-to-day campaign planning and execution.
  • Author and maintain the playbooks and SOPs that let both people and AI agents execute consistently, refining them as the function grows.
  • Apply a systems and evaluation mindset to test whether new processes, tools, or agent workflows are working, and adjust accordingly.
  • Extend measurement across marketing and product analytics tools, tying performance to pipeline and revenue impact.

Requirements

  • Minimum 3 years in B2B marketing, ideally in SaaS or deep tech sectors.
  • Strategic thinker who is proactive, decisive, and always aligning marketing with broader company goals.
  • Deep understanding of performance marketing, customer segmentation, and growth levers.
  • Strong communicator who can translate complex technology into compelling value propositions.
  • Experienced in marketing tools and CRM systems (HubSpot, Google Analytics, etc.), including product and web analytics.
  • Thrives in fast-paced, startup environments with global ambitions.
  • Portfolio of real B2B or technical content.
  • Genuine, day-to-day use of AI tools (Claude, ChatGPT, or similar) for real work output.
  • Comfortable directing AI agents to execute real work, backed by clear, repeatable process documentation.
  • Comfortable with ambiguity and energized by building or improving processes, not just following them.

Good to have

  • Experience marketing to industrial, manufacturing, or engineering buyers.
  • Video editing or motion graphics ability.
  • PR or media relations experience.
  • Working familiarity with version control and Markdown (e.g. Git, GitHub).
Apply now
See more open positions at Augmentus