Senior Lifecycle Marketing Manager, MarTech

Course Hero

Course Hero

Marketing & Communications
India · Remote
Posted on Wednesday, July 26, 2023

Course Hero is scaling! We are hiring an experienced Senior Lifecycle Marketing Manager, MarTech to join our fast-paced and forward-thinking lifecycle marketing team. In this role you’ll be given the responsibility of defining data and infrastructure needs to evolve our marketing tech stack, oversee the end-to-end execution of all operational communications, and serve as the technical subject matter expert for our marketing platform (Braze). The perfect fit for this role is a highly technical marketer with a customer-centric approach and an ability to work with a variety of stakeholders to drive customer engagement and retention.

Here are some ways you'll make an impact:

  • Partner with engineering and the broader growth marketing team to identify and implement features (e.g. automatic login links, recommendations) and data flows (e.g. API events, customer attribute library) to support lifecycle marketing initiatives
  • Establish foundational infrastructure for expansion into new marketing channels such as web push, SMS, or in-app notifications
  • Collaborate cross-functionally with product managers, creative teams, and engineers to develop scalable multi-channel operational and marketing campaigns using html, css, liquid, responsive modular templates, and other tools
  • Plan and develop lifecycle marketing strategies and user flows to engage, convert, and retain users
  • Manage and prioritize engineering requests across the growth marketing team leveraging agile project management tools (e.g. Jira)
  • Serve as a technical leader and resource for the growth marketing team, helping others learn and grow
  • Build and maintain process documentation, establish best practices, and improve production efficiency
  • Partner with the analytics team to build dashboards, plan and analyze experiments, and uncover new user insights for lifecycle marketing programs
  • Work closely with growth marketing leadership to define OKRs, contribute to annual and quarterly plans, and suggest and implement growth initiatives
  • Analyze results, determine benchmarks, and provide regular performance updates in order to assess business impact and make recommendations
  • Stay abreast of the latest marketing trends and tools, sharing any findings on where best-in-class marketing teams have found success

Are you our next Senior Lifecycle Marketing Manager, MarTech?

  • Earned a BA/BS/BE degree or an MBA
  • Ability to work 4+ hours daily on the Pacific Time Zone
  • 7+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
  • Knowledge of the Martech landscape and an ability to learn new systems quickly
  • Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
  • Strong understanding of data concepts (APIs, JSON, ETLs, etc.)
  • Depth of experience with email marketing and crafting user journeys
  • Passionate about building scalable solutions that drive long-term impact
  • Highly communicative, diligent, having strong time management and organizational skills, and an ability to work with a sense of urgency
  • Self-starter who’s also comfortable working in a highly collaborative environment

Bonus Points:

  • Strong understanding of Braze
  • Proficient with SQL
  • Hand-on experience and familiarity with the responsibilities of a scrum master
  • Experience standing-up new marketing channels at high-growth companies
  • Familiar with measurement tools like AppsFlyer, Google Analytics, and Amplitude
  • Experience developing localized campaigns leveraging third-party integrations (Crowdin, Lokalise, Smartling, etc.)
  • Previous experience in a technical consultant or solution architect role, or a degree in computer science, web development, or a related field
This role is based in India and is remote within India. Candidates must commit to overlapping 4 hours with normal business hours of Pacific Standard time 5 times per week.
Benefits & Perks!
  • Competitive salary
  • Equity/stock options
  • Annual performance bonus
  • Health insurance coverage (7 Lakhs for self and family)
  • Life Insurance 3X the CTC
  • Accidental Insurance 3X the CTC
  • Learning and Development Policy Reimbursement of Courses
  • Privilege Leave Paid Leaves, Casual Leaves, Mandatory Leaves, Special Leaves, Marriage Leaves, Compassionate Leaves
  • Flexible Holiday
  • Reset Days
  • Menstrual Leaves
  • Maternity Leaves & Flexible Paternity Leave
  • Compassionate Leave
  • Marriage Leave
Work From Home
  • Workstation Setup Reimbursement
  • Internet Bill Reimbursement
  • Remote Friendly culture
Covid Related
  • Covid Leaves
  • Covid Care Leaves
  • Vaccination Cost Reimbursements (For Self and Dependents)
  • Annual Workations

Equal ​Employment Opportunity Statement ​(EEO)

We are an equal opportunity employer and value diversity and ​inclusion within our company. ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

About Course Hero:

Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.

We have an awesome team and a truly engaging culture. We are customer-focused, collaborative, responsible, gritty, and we love to learn. Our bold mission is to help students graduate confident and prepared!

We are not the only ones that think we’re onto something big. Course Hero has been recognized as one of the 2021 Top 100 Best Places to Work in the Bay Area, Top 50 Best Paying Companies in the Bay Area, Top 100 Most Transparent Companies, and in the Top 50 Most Transformational Companies in Education Technology. Read up on some of our recent news coverage, blog, and learn more about us to see what it is like to work with our team.

Join us on our mission!