Head of Growth Marketing

DeepHow

DeepHow

Marketing & Communications, Sales & Business Development
Royal Oak, MI, USA
Posted on Jul 6, 2025

Location: Remote (U.S.-based)

Department: Marketing

Reports to: VP of Marketing

Role Summary

DeepHow is hiring a Head of Growth Marketing to lead and scale our full-funnel growth strategy. We’re looking for a marketing leader who brings both vision and execution—someone who can chart a path forward, then roll up their sleeves and make it happen.

You’ll own acquisition across channels, with a strong focus on product-led growth (PLG) for a B2B SaaS company. This role requires a balance of strategic planning, hands-on campaign execution, and tight collaboration across marketing, sales, and customer success.

We want a self-starter who can build, test, and scale programs, and who understands how modern growth marketing operates and is changing in a technology and SaaS environment.

Key Responsibilities

Develop and execute a demand generation approach to increase qualified lead volume.

Drive and convert Top-of-Funnel (TOFU) and Middle-of-Funnel (MOFU) leads.

Implement Product-Led Growth (PLG) initiatives and integrated campaigns to boost user activation and conversion.

Launch and scale campaigns on LinkedIn, Google, and other relevant B2B platforms.

Design and optimize lead-nurturing flows and retargeting programs.

Enhance engagement and conversion using in-funnel content strategies.

Continuously test and iterate to improve velocity throughout the buyer journey.

Identify, refine, and automate workflows with appropriate technologies to maximize results, agility, and marketing ROI.

Use marketing automation and campaign tools such as Clay, HeyReach, Zapier, Google Analytics, and others, ensuring effective execution and integration across systems.

Qualifications

● 6–10 years in B2B growth marketing, including 3+ years in a leadership role

● Demonstrated success in SaaS or tech-driven sales environments with longer buying cycles

● Hands-on experience with product-led growth tactics and conversion funnel optimization

● Expertise and hands-on experience in marketing automation and analytics platforms (HubSpot, Google Ads, LinkedIn Ads, GA, Clay, HeyReach, Zapier, etc.)

● Data-driven approach with strong testing and experimentation discipline