Director of Demand Generation



Sales & Business Development
Toronto, ON, Canada
Posted on Tuesday, August 29, 2023
At Enable, we believe rebates are the best way for companies within the supply chain to create, maintain and grow their trading relationships. Rebates allow trading partners to make the best decisions for their businesses, meaning everyone wins: manufacturers, distributors, retailers and, most importantly, end consumers. At Enable, we’re creating a healthy, vibrant supply chain ecosystem where partner collaboration drives the best products, services and values to customers.
And the market agrees with us. Enable is a rapidly growing, series-C funded SaaS company. Our more than 500 Enablees serve the global supply chain from the UK, US, Canada and Australia, and we have goals of continued international expansion.
As one of our exceptional Enablees, you'll play a pivotal role in shaping the future of rebate management. Join us in a dynamic work environment teeming with opportunities, where your efforts will not only establish our platform as the world's leading rebate management software but also help us revolutionize the entire supply chain experience.
Enable, a US headquartered, international SaaS software provider is hiring a Director of Demand Generation who will oversee and manage all demand generating activities with a goal to drive high quality pipeline. You will be responsible for setting the strategy, executing on your strategy with your team and the broader marketing, sales, and CS teams, and measuring the overall effectiveness and ROI of marketing channels, initiatives, and campaigns in support of our growth objectives. This is a unique opportunity to join a rapidly growing team and company, where you will have the ability to learn and grow to get ready for your next step as a marketing leader. You’ll have the autonomy to run the budget, plans, and programs you need to drive results.

Your responsibilities will include:

  • Develop and execute on a demand generation strategy and initiatives that drive new Enable revenue via high-quality pipeline and associated marketing funnel.
  • Working closely with marketing ops and with your own data analysis, provide granular tracking and reporting related to demand generation programs, performance, and ROI of spend.
  • Partner with the content marketing, product marketing, and sales teams to ensure we have the right plans in place and are developing the right content for our audience. Then promote this content and other offers through optimal channels to drive awareness and interest.
  • Oversee campaign development and launches to ensure standards are met and goals achieved for all campaigns and programs.
  • Own deliverables across the entire marketing funnel, track and optimize performance at each stage, and create a predictable and healthy demand engine while ensuring efficient, well-communicated lead management in the handoff from marketing to sales.
  • Work with field marketing to develop one-to-few programs for our high potential prospects and clients. Set the strategy, design the programs, implement, and measure these initiatives that bring together Marketing, Product, Sales, and Customer Success teams as appropriate to create new pipeline opportunities, expand existing accounts, and/or accelerate opportunities already in progress with target accounts.
  • Leverage salesforce, marketing automation, and intent data to improve the efficiency and effectiveness of our lead nurturing programs. Strategize, develop, maintain, and optimize automated email nurture engine that flows newly engaged interest and educates across stages of the buy-cycle leveraging personalized, progressive content and relevant messaging.

Essential knowledge, skills and abilities:

  • 7+ years of B2B demand generation experience in enterprise SaaS
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Extensive experience in B2B enterprise marketing
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • Experience building high performing teams, including hiring and managing performance of team members
  • Defining strategic planning, direction, and goal setting for this area of the marketing department
  • Strong communication and interpersonal skills
  • Working knowledge of Salesforce, marketing automation solutions, intent-based tools, and additional marketing/sales tools
  • Ability to thrive in a fast-paced, high-growth environment
Enable Global Inc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. Enable complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Enable expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Enable employees to perform their expected job duties is absolutely not tolerated.