Senior Customer Marketing Manager



Marketing & Communications, Customer Service
United States · Remote
Posted on Thursday, April 11, 2024
At Enable, we believe rebates are the best way for companies within the supply chain to create, maintain and grow their trading relationships. Rebates allow trading partners to make the best decisions for their businesses, meaning everyone wins: manufacturers, distributors, retailers and, most importantly, end consumers. At Enable, we’re creating a healthy, vibrant supply chain ecosystem where partner collaboration drives the best products, services and values to customers.
And the market agrees with us. Enable is a rapidly growing, series-D funded SaaS company. Our more than 500 Enablees serve the global supply chain from the UK, US, Canada and Australia, and we have goals of continued international expansion.
As one of our exceptional Enablees, you'll play a pivotal role in shaping the future of rebate management. Join us in a dynamic work environment teeming with opportunities, where your efforts will not only establish our platform as the world's leading rebate management software but also help us revolutionize the entire supply chain experience.
Job Summary
As a Senior Customer Marketing Manager you will be responsible for driving revenue opportunities by developing, owning and executing adoption, upsell, cross-sell, loyalty and retention programs. You will work alongside key stakeholders such as Customer Success, Sales, Product, Marketing and Enablement to build additional customer touch points for engagement and increase LTV through segment development, targeted campaigns, content creation and more. You will be measured against the customer upsell pipeline you generate as well as content production goals.

What we are asking you to do! Strategic Responsibilities

  • Define, implement and spearhead a multichannel customer marketing strategy for our growing customer database
  • Analyze data to understand customer pain points, engagement, customer experience and determine recommendations to address opportunities for improvement
  • Become deeply connected to the customer success function, understanding the customer success motion and building your plan to align with and support their revenue attainment
  • Build rapport with customers to increase adoption, renewals, referrals, cross-sell, and upsell opportunities
  • Production of on-brand and on-message marketing materials which enable the Customer Success team to effectively communicate with customers ensuring continued education and success throughout the relationship lifecycle
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc

What we are asking you to do! Tactical Responsibilities

  • Map to the customer journey to determine how and when to reach customers in ways that drive adoption and advocacy
  • Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline
  • Manage annual customer satisfaction surveys to drive change throughout the organization
  • Create special marketing content for Customer Success Managers to help at-risk customers with training
  • Target happy customers for upsell, cross-sell and advocacy opportunities
  • Enable Customer Success Managers to be successful by proactively creating sales enablement programs and providing expertise to help them identify opportunities to sell, by building campaign sequencing and resources that include message platforms, content, sales presentations and collateral, call scripts and automated email workflows
  • Compose and send customer emails, including automated workflows to support onboarding, adoption, retention, and renewal
  • Develop and implement a broad customer engagement strategy which supports and creates brand loyalty and retention
  • Segment effectively – tailor and customize campaign-specific micro segments to persuade and influence specific customer clusters

What we are asking you to bring!

  • 5 - 7 years of experience in SaaS Customer Marketing, Customer Insights or Field Marketing
  • Strong analytical skills with ability to analyze customer data and make strategic recommendations based on customer journey and usage patterns
  • Strong written communication and presentation skills
  • Working knowledge of Excel and the import/export of data from software tools
  • Experience with CRM and marketing platforms (Hubspot, Salesforce)
  • Ability to thrive in a fast-paced, high-growth environment with changing priorities
  • Well organized, self-driven who is committed to detail and excellence and has experience driving internal processes
  • Experience running targeted customer campaigns including webinars and virtual roundtables
  • Adobe creative suite
  • Project management tools such as Asana, Trello, or Airtable
  • Comfortable using HTML and CSS template
Enable Global Inc provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. Enable complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Enable expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Enable employees to perform their expected job duties is absolutely not tolerated.