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Revenue Marketing Lead (ABM)
Eudia
Marketing & Communications
Palo Alto, CA, USA
Posted on Mar 12, 2025
About Eudia
Eudia is redefining the future of legal work with AI-powered Augmented Intelligence, enabling Fortune 500 legal teams to move faster, manage risk more effectively, and unlock new business value. Backed by up to $105M in Series A funding led by General Catalyst, we’re building a category-defining platform that blends AI-driven intelligence with human expertise—transforming legal from a cost center into a strategic growth driver.
At Eudia, we move fast. Unlike traditional enterprise software, our teams ship solutions in days, not months—delivering real impact for some of the world’s largest companies, including Cargill, Coherent, DHL, and Duracell. We’re solving one of the most complex, unsolved challenges in AI: bringing trust, accuracy, and security to legal intelligence.
The Role
We are in the exciting phase of building our marketing function. Our goal is to take a highly targeted, account-first approach to engaging Fortune 500 Chief Legal Officers (CLOs)—leveraging events, content, and data-driven campaigns to create high-intent, pipeline-driving engagement.
Now, we just need the right person to own and scale this effort.
In this role, you will be responsible for leading Eudia’s ABM strategy—crafting and executing personalized, enterprise-focused marketing campaigns that deepen relationships with CLOs (and other personas within the buying committee) and drive high-value revenue opportunities. The right candidate is a strategic, data-driven marketer who understands how to build executive-level engagement in complex enterprise sales cycles and is comfortable operating in a fast-moving, high-growth environment.
This is not a traditional demand generation role—this is an opportunity to build a best-in-class ABM engine that will redefine how legal technology is marketed to the enterprise.
Responsibilities:
- Enterprise Engagement & Multi-Channel Execution
- Design and execute multi-touch marketing programs across email, LinkedIn, direct mail, digital advertising, and executive events.
- Support high-touch executive experiences, such as roundtables, private dinners, and invite-only forums to deepen relationships with key legal decision-makers.
- Work with Sales and SDR teams to refine account nurturing strategies that improve win rates and deal acceleration.
- Leverage In-Person Experiences
- Work closely with our VP of Events to develop ABM-driven field marketing programs, ensuring in-person touchpoints are fully integrated into target account strategies.
- Maximize engagement at owned executive events, including private roundtables, salons, and invite-only forums, to accelerate pipeline and deepen relationships with CLOs.
- Optimize our presence at third-party industry conferences and tradeshows, ensuring Eudia maximizes return on event sponsorships and attendee engagement.
- Develop pre-event, on-site, and post-event marketing strategies to extend the impact of in-person interactions across the full buyer journey.
- Revenue & Pipeline Impact
- Own ABM pipeline targets—tying marketing initiatives directly to high-quality sales opportunities and revenue impact.
- Use intent data, account scoring, and engagement signals to prioritize efforts and improve efficiency.
- Track, measure, and optimize ABM performance using marketing automation, CRM, and analytics platforms.
Qualifications:
- 10+ years of B2B enterprise marketing experience, with a strong background in Account-Based Marketing (ABM), demand generation, or field marketing.
- Deep experience engaging C-suite executives in complex, high-stakes enterprise sales cycles (experience marketing to CLOs or other legal decision-makers is a plus).
- Proven ability to design and execute personalized, multi-channel ABM campaigns that drive pipeline impact.
- Strong collaboration skills—comfortable working closely with Sales, Product Marketing, Content, and Demand Generation to align strategies and execute efficiently.
- Excellent writing and messaging skills, with the ability to craft compelling narratives that resonate with legal executives.
- Proficiency with AI models and agentic platforms to scale our ability to personalize campaigns and reach our target contacts and accounts.
- Proficiency with marketing automation platforms (HubSpot, Marketo), ABM tools (6sense, Demandbase), and CRM (Salesforce).
- Data-driven mindset—comfortable using analytics to measure performance, optimize campaigns, and refine targeting strategies.
- A bias for action—someone who thrives in a fast-moving startup environment and is eager to build from the ground up.
Why You'll Love Working Here:
- Own the revenue marketing function at a high-growth AI company, defining how Fortune 500 legal teams engage with Augmented Intelligence.
- Work at the forefront of enterprise AI and legal tech, developing go-to-market strategies in one of the most complex and high-impact industries.
- Collaborate with top-tier GTM and Product leaders who are redefining legal operations.
- Competitive compensation, benefits, and the opportunity to scale a critical function in a category-defining company.
We’re a team of builders, operators, and problem-solvers who are passionate about reshaping an industry that has long been resistant to change. If you’re looking for a place where you’ll be challenged, take ownership from day one, and work alongside some of the brightest minds in AI and legal, we’d love to meet you.