Analyst, Social Media and Digital Content



Marketing & Communications, IT
New York, NY, USA
Posted on Tuesday, June 11, 2024

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.

The Department: Marketing

The Role: Analyst, Social Media and Digital Content

Gemini is looking for a creative, action-oriented individual with a deep understanding of the digital landscape to join as our Social Media and Digital Content Analyst. They will be responsible for growing and maintaining our digital presence with a focus on short form video content.

The ideal candidate has a pulse on digital marketing trends, with an eye towards driving virality and community growth, thinks quickly on their feet, and thrives in fast-paced environments. They will work with the team to develop growth strategies to improve messaging and brand presence. This is a unique opportunity to grow an audience, shape the brand voice, and have an impact in building out new forms of engagement with our customers.


  • Execute and evolve a multi-channel content strategy that further grows Gemini’s brand affinity, engagement, reach, and audience.
  • Collaborate with our video production, design and marketing teams on content creation and campaigns to drive engagement.
  • Shoot UGC-style (iPhone) images and videos for all channels as needed.
  • Facilitate member relationship building and connection within the community including IRL and virtual community-focused events.
  • Maintain the content calendar daily.
  • Understand the social media universe and stay current with trends to achieve the best performance on social platforms.


  • Proven track record of social media content creation, channel growth, and engagement.
  • Experience developing in content development and community management, with a strong eye for copy, creative, and storytelling.
  • Working knowledge of social analytics.
  • Deep understanding of the social media landscape; both short and long-term trends.
  • Passionate about crypto and Web3 including current trends, price movements, etc.
It Pays to Work Here
The compensation & benefits package for this role includes:
  • Competitive starting salary
  • A discretionary annual bonus
  • Long-term incentive in the form of a new hire equity grant
  • Comprehensive health plans
  • 401K with company matching
  • Paid Parental Leave
  • Flexible time off

Salary Range: The base salary range for this role is between $66,000 - $75,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.