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Associate, Growth Marketing
Gemini
Marketing & Communications, Sales & Business Development
London, UK
Posted on Aug 30, 2025
About the Company
Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure.
The Department: Marketing
The Role: Associate, Growth Marketing
Gemini is looking for a motivated crypto enthusiast with a deep understanding of Web3 & growth marketing to join as a Growth Marketing Specialist focused on growth in Europe. They will be responsible for developing and executing marketing campaigns across performance and organic growth marketing channels. The ideal candidate is collaborative and has experience partnering with cross-functional teams to launch campaigns, has a strong understanding of growth marketing, and has the ability to leverage data to develop comprehensive marketing strategies. This position will play a crucial role in the success of Gemini’s growth in Europe. Success in this role requires a strong bias for action, and a desire to find ways to improve the acquisition funnel.
Responsibilities:
- Lead growth marketing experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels.
- Analyze campaign performance across various performance marketing channels and identify opportunities.
- Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings.
- Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives.
- Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV.
- Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams.
- Implement and monitor A/B tests to drive performance improvements across all channels.
- Stay ahead of market trends and industry best practices to continuously refine marketing strategies.
Qualifications:
- 2-3 years of experience managing paid marketing channels, preferably within the crypto or finance industry.
- Strong communication skills with the ability to work effectively across teams.
- Hands-on experience with digital marketing channels, including paid search, paid social, and app-based advertising.
- Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads.
- Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms.
- Creative thinker with the ability to develop and execute innovative marketing strategies.
- Self-starter who requires minimal direction and can manage projects independently.
- Passionate about cryptocurrency and the Web3 ecosystem.
It Pays to Work Here
We take a holistic approach to compensation at Gemini, which includes:
- Competitive Compensation
- Long-term incentive in the form of a new hire equity grant
- Up to 28 paid holidays (in addition to public/bank holidays)
- Retirement Plan Matching
- Generous Parental leave
- Comprehensive health plans
- Training and professional development
In London, we have a hybrid work policy. Employees are expected to work from the office part of the week. We believe our hybrid approach increases productivity through more in-person collaboration where possible.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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