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Customer Marketing Manager (Contract, SaaS)

Interplay Learning

Interplay Learning

Marketing & Communications, Customer Service
United States · Remote
Posted on Nov 23, 2024
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Interplay Learning sits at the intersection of EdTech, Virtual Reality, and Enterprise Software as it modernizes Learning Management & Content Systems throughout the skilled trade industries.

Since 2016, Austin-based Interplay Learning has been building better training, better careers and better lives for its customers and their employees.

Our award-winning online and VR training for the essential skilled trades, including HVAC, Plumbing, Electrical, Solar, Multi-Family Maintenance and Facilities Maintenance workforces, is scalable and more effective than traditional training methods. By leveraging immersive learning technology, Interplay’s customers are able to train and practice hands-on learning from a desktop, phone, tablet, or in virtual reality. The result is a highly trained employee who is job-ready in weeks, not years.

Our digital experiential learning platform, SkillMill, conveniently turns any space into a training lab with its short video courses, 3D simulations, knowledge checks, coaching, community, and connectivity.

Awards & Recognition:

Position: Customer Marketing Manager (Contract)

Reporting to the Sr Product Marketing Manager, as part of the Product Marketing team, the Customer Marketing Manager will play a key role in the successful execution of Interplay’s lifecycle marketing efforts, with a focus on:

  • Supporting customer marketing across each stage of the post-sale journey, including implementation, onboarding, usage/adoption, renewal, cross-sell and upsell, loyalty, and advocacy, contributing to goals of increased NDR and reduced churn.
  • Identifying opportunities for brand intervention across the post-sale journey, including content development, activations, and channel-specific initiatives.

This is an ongoing contract position capped at 20 hours per week. $5k flat fee, monthly. Paid as a 1099 Independent Contractor. Flexible work – 100% remote or the option for hybrid work if near Austin, TX.

What you’ll do:

  • Cultivate a deep understanding of our markets and our customers: who they are, their priority initiatives, decision criteria, success measures, pain points, and customer lifecycle.
  • Support creation of enablement and marketing collateral as needed, including enablement presentations and talk tracks, info sheets, white papers, video scripts, and blog posts.
  • Collaborate with the Interplay Customer Success team members to analyze available data and develop plans to enhance key touchpoints in the post-sale journey (eg, renewals, high-use/expansion, cross-sell).
  • Draft landing page and email copy for Hubspot and ChurnZero activations based on understanding of campaign objectives and target audience(s).
  • Help develop customer advocacy programs, including strategic customer references and referrals.
  • Collaborate with marketing and CS stakeholders on development of standardized customer resource hub via Highspot.

Who you are:

  • Strategic thinker with the ability to execute. We want you to share your vision and ideas!
  • Analytical mindset.
  • Goal-oriented self-learner with the desire and ability to work autonomously.
  • Cross-functional collaborator.
  • Creative problem solver - you find a blank slate and building something exciting!

Requirements:

  • 5+ years of customer and/or lifecycle marketing experience.
  • Experience marketing to SaaS customers, B2B (Strategic and Enterprise level customers). Open to industry (HRTech, FinTech, etc.).
  • Skilled writer with previous product, customer and/or lifecycle marketing experience.
  • Demonstrated experience with building advocacy and loyalty (strategic partnerships, affiliates, resellers, etc) programs a plus.
  • Willingness to work as a 1099 Independent Contractor. Requires that you use your own equipment and have reliable internet access.

Pay: 1099, hourly, $60/hr (up to 20 hours per week, $5k per month).

Please note this position is not eligible for Company Benefits.

Interplay Learning Ethos:

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Diversity Statement

At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We’re building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. Interplay Learning commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Interplay Learning is an equal opportunity employer and welcomes everyone to our team. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

Equal Employment Opportunity

Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.

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