Director of Marketing



Marketing & Communications
Morrisville, NC, USA
Posted on Friday, May 3, 2024

Job Title: Director of Marketing

Company: K4Connect

Location: Morrisville, NC or Hybrid

K4Connect is the leading provider of innovative technology solutions that empower senior living communities by streamlining staff operations and enhancing quality of life for residents. Providing cutting-edge technology, we strive to create intuitive and integrated solutions that optimize care delivery, promote operational efficiency, foster community engagement, and enrich the lives of both caregivers and residents. Supported by prominent investors, including Intel Capital, AXA Ventures Partners, Ziegler Investment Bank, Forte Ventures, Topmark Partners, and Bryce Catalyst, K4Connect is looking for a Director of Marketing to accelerate our growth efforts.

Position Overview: We are seeking a dynamic and experienced Director of Marketing to lead our marketing efforts at K4Connect. The ideal candidate will be a strategic thinker with a passion for technology and a proven track record of driving successful marketing campaigns. As the Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to promote our products and brand, drive customer acquisition and retention, and support business growth initiatives.

Key Responsibilities:

  1. Planning - Develop and implement strategic marketing plans to achieve company objectives and revenue targets.

  2. Market Positioning - Drive brand awareness and market positioning through integrated marketing campaigns across various channels, including digital, social media, email, and events.

  3. Analytics - Analyze market trends and competitive landscape to identify opportunities for optimization. Measure and track marketing metrics to drive ROI and enhance campaign performance.

  4. Collaboration - Work closely with sales, client success, and product management to collaborate cross-functionally and align marketing initiatives with business goals and product launches.

  5. Creativity - Oversee the creation of compelling marketing collateral, including website content, product messaging, sales presentations, and promotional materials.

  6. Social Responsibility - Represent K4Connect at industry events, conferences, and trade shows to market products.

  7. Stay Connected - Continue knowledge of industry developments, emerging technologies, and best practices in marketing to drive innovation and continuous improvement.


  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

  • 5+ years of experience in marketing, with at least 2 years in a leadership role.

  • Proven track record of developing and executing successful marketing strategies and campaigns.

  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.

  • Excellent communication, presentation, and interpersonal skills.

  • Analytical mindset with the ability to interpret data and derive actionable insights.

  • Experience in the technology industry, preferably in the software, healthcare or senior living sector, is a plus.

  • Experience working with a startup is a plus.

Why Join Us?: At K4Connect, you'll have the opportunity to work at the forefront of technology innovation and make a meaningful difference in the lives of others. We offer a collaborative and inclusive work environment, competitive compensation and benefits, stock options, unlimited PTO, and opportunities for professional growth and development. Join our mission in enabling the digital transformation of senior living communities to benefit the quality of care that caregivers can provide to their residents. Apply now and be part of our exciting journey!

How to Apply: Interested candidates should submit their resume and cover letter detailing their relevant experience and qualifications to Please include "Director of Marketing” Application" in the subject line. We look forward to hearing from you!