Loop is a dynamic and innovative company dedicated to providing quality &
affordable healthcare to Indians. We are committed to delivering exceptional customer
experiences through cutting-edge technology & empathetic human care. As we continue
expanding, we seek a talented JProduct Marketing Specialist to join our team.
Job Description:
We are looking for a skilled Junior Campaign Manager with expert-level proficiency in
WebEngage or MoEngage to assist in developing, implementing, and optimizing
marketing campaigns across various channels. The ideal candidate will have a strong
understanding of marketing principles, excellent analytical skills, and the ability to
collaborate effectively with cross-functional teams.
Responsibilities:
- Utilize WebEngage to create, manage, and optimize multi-channel marketing
- campaigns, including email, SMS, push notifications, in-app messaging, and
- more.
- Conduct A/B testing to optimize campaign performance and drive continuous
- improvement.
- Monitor campaign metrics and analyze data to provide insights and
- recommendations for optimization.
- Work closely with creative and content teams to ensure messaging and creative
- assets are aligned with campaign objectives and brand guidelines.
- Stay updated on industry trends and best practices to enhance campaign performance and effectiveness continually.
- Assist in generating reports and presentations to communicate campaign results
and insights to stakeholders.
Requirements:
Bachelor's degree in Marketing, Communications, or related field.
- 1-2 years of experience in campaign management or digital marketing.
- Expert-level proficiency in WebEngage or MoEngage platforms.
- Strong analytical skills with the ability to interpret data and draw actionable
- insights.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and time management skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple
- projects simultaneously.
- Knowledge of HTML/CSS and experience with email marketing platforms is a
- plus.
Benefits:
- Competitive salary
- Best-in-class health insurance
- Attractive leave policy
- Professional development opportunities
- Collaborative and inclusive work environment
If you are a proactive and results-driven individual with expertise in WebEngage we
encourage you to apply for this exciting opportunity. Join us in shaping the future of
Loop and making a meaningful impact in the industry.