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AI-Powered Campaign Strategist - Marketing Specialist
Phenom
Marketing & Communications, Software Engineering, Operations, Data Science
Hyderabad, Telangana, India
Posted on Jun 30, 2025
Job Requirements
Work Experience
Benefits
Job Summary: At Phenom, we’re reimagining how marketing campaigns are planned, executed, and scaled as we grow - and we’re looking for a tech-savvy, AI-obsessed Marketing Automation Specialist to lead that transformation. This isn’t a back-seat role. You’ll be the founding operator behind Phenom’s next-gen AI marketing tech stack - bringing automation, personalization, and performance to life across our entire funnel.
You’ll be the first in the role to lead the future of campaign execution at Phenom is not just optimizing what we do, but reinventing how we do it using AI. This is your chance to architect a system that turns personalization at scale from buzzword into reality.
Responsibilities:
- Champion the design and execution of AI-powered campaigns, leveraging tools like ChatGPT, Claude, Perplexity, and Persado
- Own campaign setup, testing, optimization, and reporting across HubSpot, Salesforce and Looker
- Identify, build, scale AI use cases across email, landing pages, lead flows, nurture programs, and personalization journeys
- Build and maintain an internal Prompt Engineering Playbook with best practices, prompt libraries, and agent templates
- Collaborate with Demand Gen, Product Marketing, Content, and Marketing Ops to integrate AI workflows across the customer lifecycle
- Constantly test and evaluate new tools, APIs, and low/no-code platforms that can supercharge performance and efficiency
- Measure ROI of AI-driven efforts and bring visibility into what’s working and what needs iteration
Work Experience
Requirements
- 5+ years of experience in digital marketing, marketing automation, or product marketing (B2B SaaS preferred)
- Expert in HubSpot and Salesforce campaign execution and tracking.
- Deep, hands-on experience with AI tools like ChatGPT, Claude, Perplexity, Jasper, etc
- Proven ability to build or integrate AI agents, prompts, and workflows into campaign and content operations
- Familiarity with web development basics and LLM integration into no-code or API-driven environments
- A builder's mindset: You’ve started, tested, and scaled AI-based initiatives before — and you’re eager to do it again
- Comfort working in high-speed, high-collaboration environments where experimentation and iteration are the norm
- Exceptional organization, time management, and communication skills
Benefits
- We want you to be your best self and to pursue your passions!
- Health and wellness benefits/programs to support holistic employee health
- Flexible hours and working schedules, as well as parental leave for new parents
- Growing organization with career pathing and development opportunities
- Tons of perks and extras in every location for all Phenoms!
Diversity, Equity, & Inclusion
Our commitment to diversity runs deep! Diversity is essential to building phenomenal teams, products, and customer experiences. Phenom is proud to be an equal opportunity employer taking collective action to build a more inclusive environment where every candidate and employee feels welcomed.
We recognize there is more to be done. Our teams are committed to continuous improvement until these powerful ideas are ingrained in our culture for Phenom and employers everywhere!
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