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Growth Marketing Manager - Paid Advertising
Sedai
Marketing & Communications, Sales & Business Development
United States
Posted on Feb 27, 2025
We’re looking for a Digital Marketing Manager to own and scale our paid advertising strategy from end-to-end. If you thrive in a fast-paced environment and are passionate about using creative storytelling and data to drive demand, you’ll love working at Sedai!
Role Overview:
As Digital Marketing Manager, you’ll take full ownership of end-to-end paid advertising campaigns across LinkedIn, Google Search, X, Reddit, and more. Your primary mission is to reach and engage technical personas—Engineers, DevOps professionals, and Cloud Architects—through attention-grabbing ads. You’ll craft compelling copy, optimize for performance, and continuously test and refine campaigns to drive pipeline growth.
You’ll be a key player in Sedai’s marketing strategy, with opportunities to expand your impact across other digital marketing channels based on bandwidth and your preference.
What You’ll Do:
- Plan, execute, and optimize multi-channel paid advertising campaigns targeting technical audiences.
- Create compelling ad copy that captures the attention of cloud engineers, DevOps professionals, and decision-makers.
- Collaborate with design to produce high-converting visuals and ad creatives tailored to each platform.
- Conduct A/B tests on ad messaging, CTAs, targeting, and landing pages to drive continuous improvement.
- Use analytics tools to track and report on campaign performance, ROI, and key KPIs.
- Work with the marketing team to align paid campaigns with broader content, demand-gen, and outbound initiatives.
- Explore and experiment with new digital marketing channels to maximize reach and engagement.
What We’re Looking For:
- Deep experience with LinkedIn Ads and Google Search; familiarity with Twitter and Reddit advertising is a plus.
- Exceptional copywriting skills—you know how to craft ads that hook engineers and make them click.
- Strong understanding of performance marketing metrics and experience using platforms like Google Analytics and HubSpot to drive data-informed decisions.
- A creative, curious, and experimental mindset—always eager to test new ideas.
- Comfortable working in a startup environment: fast-paced, collaborative, and ever-changing!
- Bonus: Experience running ads for account-based marketing (ABM) campaigns
What You’ll Get:
- Ownership & Impact – You’ll lead a core growth function and see your work directly influence Sedai’s success.
- Startup Culture – We move fast, innovate constantly, and value creativity and experimentation.
- Professional Growth – Work closely with Sedai’s leadership team and other marketing experts to hone your skills.
- Work Flexibility – Fully remote role with flexibility to work from anywhere in the U.S.