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Product Marketing Manager
Yalochat
Marketing & Communications, Product
Mexico · São Paulo, SP, Brazil
Posted on Jan 30, 2025
Yalo
Hi! We’re Yalo! We’re on a mission to revolutionize how businesses sell in an omnichannel way with our intelligent sales platform and intelligent agents powered by cutting-edge AI.
Imagine a world where businesses seamlessly connect with their customers across every channel—offering personalized experiences, anticipating needs, and delivering what they want with ease. That’s the reality we’re building at Yalo.
Born in Latin America and driven by its spirit of innovation, we’re transforming sales for businesses around the globe. From empowering businesses in emerging markets to helping enterprises scale intelligently, we’re redefining how companies engage with their customers and drive growth.
At Yalo, we believe the future of sales is personalized, omnichannel, intelligent, and conversational. Join us as we empower businesses to build stronger relationships and achieve remarkable results worldwide!
Job Summary 🧾
We are looking for a strategic, technical and results-driven Product Marketing Manager to act as the bridge between our Product, Marketing, and Go-to-Market (GTM) teams. This role is critical to ensuring our solutions are effectively launched and positioned in the market, aligning product strategies with customer needs and company objectives.
Your mission?
To develop and execute Product / feature release, both internal and external (Go-to-Market) strategies, define key messaging, and position our products to highlight their unique value to prospects, customers, partners, and the broader market. This role is key to driving product adoption, enabling commercial success, and positioning Yalo as a market leader.
What are the responsibilities for this role? 🧠
- Go-to-Market Strategy:
- Design and execute GTM strategies for new launches, expansions, and product/features updates.
- Collaborate with Growth Marketing, Content Marketing, Customer Success, Partners, and Sales to ensure successful execution.
- Positioning and Messaging:
- Develop clear and differentiated messaging that highlights the value of our products.
- Ensure consistent messaging across all customer touch points.
- Enablement Materials:
- Create tools and resources for internal impacted teams, including presentations, use cases, guides, videos and other multimedia materials and FAQs.
- Ensure internal teams understand and effectively communicate product value, in collaboration with internal enablement and technical teams.
- Market and Competitive Insights:
- Conduct market research to inform strategic decisions.
- Analyze competitors and develop strategies to position Yalo as a market leader.
- Cross-Functional Collaboration:
- Work closely with Product, Sales, and Marketing teams to align goals and priorities.
- Provide market feedback to the Product team to influence the development roadmap.
- Product Campaigns:
- Design and execute marketing campaigns to drive product positioning, sales, and adoption.
- Measure and report campaign impact and product performance.
- Leadership and Proactivity:
- Propose innovative ideas to maximize the impact of product launches.
- Act as a product ambassador internally and externally.
- Pricing Strategy:
- Support the development and optimization of pricing strategies.
Job Requirements?💻
- Experience:
- 3–5 years in Product Marketing in B2B environments.
- Proven experience in marketing technology products.
- Strategic Skills:
- Ability to define and execute effective GTM strategies.
- Strong market knowledge and ability to identify opportunities.
- Technical Skills:
- Understanding of technology products and ability to communicate their value to technical and non-technical audiences.
- Communication:
- Excellent writing and presentation skills.
- Ability to simplify complex concepts into clear and engaging messages.
- Collaboration:
- Experience working with cross-functional teams and coordinating with multiple stakeholders.
- Languages:
- Advanced Spanish and Portuguese.
- Intermediate/advanced English
Soft Skills that matter to us🫀
- Strong analytical and strategic thinking.
- Excellent collaboration and relationship-building skills.
- Creativity and innovation in problem-solving.
- Exceptional time management and organizational skills.
- Proactive and results-oriented mindset
Metrics to measure 📈
- Successful execution of GTM strategies.
- Adoption and usage rates of new products.
- Impact of marketing campaigns (e.g., leads generated, conversion rates).
- Consistency and effectiveness of product messaging.
- Feedback from Sales and Customer Success teams on enablement materials.
- Market positioning and competitive differentiation.
What do we offer? 🥰
- Unlimited PTO policy
- Competitive rewards on the market range
- Remote working is available (-+3 hours CT)
- Flexible time (driven by results)
- Start-up environment
- International teamwork
- You and nothing else limit your career here
We care,
We keep it simple,
We make it happen,
We strive for excellence.
At Yalo, we are dedicated to creating a workplace that embodies our core values: caring, initiative, excellence, and simplicity. We believe in the power of diversity and inclusivity, where everyone's unique perspectives, experiences, and talents contribute to our collective success. As we embrace and respect our differences, we strive to create something extraordinary for the benefit of all.
We are proud to be an Equal Opportunity Employer, providing equal opportunities to individuals regardless of race, color, religion, national or ethnic origin, gender, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other legally protected characteristic. Our commitment to fairness and equality is a fundamental pillar of our company.
At Yalo, we uphold a culture of excellence. We constantly challenge ourselves to go above and beyond, delivering remarkable results and driving innovation. We encourage each team member to take initiative and make things happen, empowering them to bring their best ideas forward and contribute to our shared goals.