Senior Product Marketing Manager



Marketing & Communications, Product
United States
Posted on Friday, June 14, 2024

Position Title: Senior Product Marketing Manager

Hiring Manager: Ben Ashworth, VP of Marketing

About Zeni

Our Mission

Zeni’s all-in-one financial platform is born from the passion of our founders who have weathered the storm of financial chaos. Our mission is simple: to streamline financial operations so founders can get back to what they do best – growing their business. We consolidate everything from bookkeeping, banking, payroll, to bill payments and more onto one intuitive platform. Powered by a state-of-art AI that grows smarter with every user and a team of human intelligence, we're redefining financial accuracy.

Culture Is At Our Core

Check out our Zeni Values:

  1. #zenivision - We innovate on intelligence, both artificial and human
  2. #zenisuccess - We help our clients succeed with passion and empathy
  3. #zenilove - We care deeply about our clients and each other
  4. #trustzeni - We build trust with our clients and with each other
  5. #onezeni - We are one team, one mission, one heart

About the Role

Are you a strategic marketing maestro who thrives at the intersection of creativity and data? Do you possess the project management skills to orchestrate successful product launches and the communication prowess to captivate audiences? If you're a data-driven mastermind with a knack for translating complex products into compelling stories, then we want you at Zeni!

We're seeking a talented Senior Product Marketing Manager to join Zeni’s marketing team. You'll be the mastermind behind our go-to-market strategies, wielding your expertise in project management, communication, and data analysis to drive product adoption and propel us to market leadership.


  • Project Management Master:
  • Lead the development and execution of comprehensive go-to-market plans for new product launches and existing product updates.
  • Manage project timelines, budgets, and resources with a keen eye for detail and a focus on efficiency.
  • Collaborate cross-functionally to ensure alignment between product development, sales, customer service, financial operations, and marketing teams.
  • Communication Champion:
  • Develop compelling product positioning and messaging that resonates with customer needs and buying journeys.
  • Craft clear, concise, and engaging marketing content across various formats (web copy, case studies, white papers, etc.)
  • Deliver impactful presentations to diverse audiences (internal and external stakeholders) to educate them on product value propositions.
  • Data-Driven Decisions:
  • Conduct in-depth market research to understand target audiences, competitor landscapes, and industry trends.
  • Analyze marketing performance metrics to identify areas for optimization and maximize campaign and product effectiveness.
  • Leverage data insights to inform product positioning, messaging, and campaign strategies.
  • Creative Catalyst:
  • Develop innovative and engaging marketing campaigns that capture attention and drive product awareness.
  • Possess a strong visual sense and understanding of design principles to create compelling marketing materials as you collaborate with Zeni’s design team.
  • Think outside the box to generate fresh ideas and approaches to product marketing challenges.


  • 5+ years of experience in product marketing, with a proven track record of success.
  • Demonstrated ability to lead and manage projects from conception to execution.
  • Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
  • Strong understanding of B2B marketing principles and best practices.
  • Proven ability to create clear, concise, and compelling marketing content across various formats.
  • Data-driven approach with a knack for analyzing and interpreting product marketing performance metrics.
  • Proficiency in marketing automation tools is a plus.
  • Passion for AI and the financial technology industry with a deep understanding of its market landscape.
  • A creative mind with a knack for developing engaging marketing campaigns.
  • A strong passion and experience with enabling internal teams (sales, customer service, financial operations) on the latest product releases.

Your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below-stated range. Pay is determined by job-related skills, experience, and relevant education or training. Additionally, Zeni leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Zeni reserves the right to modify this information at any time, subject to applicable law.

Salary Range: $120,000 - $150,000

Benefits & Perks

  • Medical, dental, and vision with a generous company contribution strategy
  • 401(k)
  • Employee stock options
  • Flexible PTO
  • Generous sick and parental leave programs
  • Quarterly team offsites geared toward learning and having fun together

Position Location: This role is available in the following locations: Lehi, Utah

Zeni is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Zeni is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email