Zeta Global
Hi there!
We on the Zeta Global Data Cloud team are looking for a passionate Marketing Insights & Operations team member, who will be responsible for taking our Opportunity Explorer suite of products to the next level. He/she will support the team in ongoing product rollouts, develop new products and use the data we have to generate insights that solve specific client business problems.
This role will provide an opportunity for the candidate to learn more about the digital marketing ecosystem, and also to work on some of the latest in digital marketing and advertising tech globally.
Roles & Responsibilities:
• Be the subject matter expert for multiple products from the Zeta Opportunity Explorer suite of products.
• Analyze the data with thousands of attributes to identify potential opportunities to create new products and enhance the capabilities of existing ones.
• Plan and prioritize product developments based on overall business priorities.
• Create appropriate product wireframes and get buy-in from all stakeholders.
• Closely work with design team to bring rudimentary designs to life.
• Work with a highly skilled team of data analysts to identify logic to slice and dice the data to identify opportunities to visualize in the UI.
• Coordinate with backend technology teams to ensure timely creation of data files or API queries for use in the UI and help automate the processes involved.
• Monitor and analyze usage of the products and formulate strategies to increase adoption and utilization.
• Support creation of custom reports and analyses that unlock key client-specific insights.
• Support key data analysis and critical requests around existing product improvements, new data partner evaluations, profitability analyses, CDP/DSP
integrations etc.
Required Skills:
Good to have Skills:
What we Offer at Zeta:
Company Summary:
Zeta Global is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.
Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi Cola) in 2007, the company’s highly- rated Zeta Marketing Platform (ZMP) has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017), competing with offerings from Oracle, IBM, Salesforce and Adobe.
Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran’s status, or any other basis protected by law.