Technical Account Manager

Zeta Global

Zeta Global

IT, Sales & Business Development
Bengaluru, Karnataka, India
Posted on Apr 11, 2025

Technical Account Manager

Location : Bangalore

Shift Timing – EST / PST Time Zone

Responsibilities for Technical Account Manager:

  • New Campaign/New Flight Launches:

    • Prior to launch, setting up meeting with dedicated AM to make sure campaign is set up accurately in the DSP
      • Pixels are assigned accurately
      • Budgets look correct
      • Placements are accurate, any audience breakouts are set up correctly
      • Geos are accurate
      • Creatives are assigned correctly
      • Checking set KPIs, Goals
    • On launch day, check pacing every day for the first week

    Pixels:

    • AM to alert Technical AM of any new or existing pixel requests
    • AM will work with Technical AM to get these created, Technical AM will send to POC, ensure proper tracking, ensure feeding into any dashboards accurately
    • Check to ensure pixels are firing on a regular basis, alerting the team of any concerns

    New Creatives:

    • AM to alert Technical AM of any new creatives launching and when
    • On launch date, AM will ask Technical AM to ensure all creatives are running accurately (QA) based on creative that was sent

    1st Party Data Utilization:

    • AM to alert Technical AM of any request regarding 1st Party Data upload or utilization
    • Technical AM will work with POC to upload, ensure it’s being used correctly for targeting, etc.

    Weekly Emails:

    • Sending an email everyweek to call out any pixel fire or pacing issues

    Misc.

    • Troubleshooting issues with the Tableau dashboard, such as data not populating correctly, data missing, etc.
    • Subject matter expert focused on Site Tagging Implementation, 1st Party Data Ingestion
    • Monitor high-touch campaigns and proactively offer recommendations based on technical setup
    • Facilitate meetings to address critical issues and share insights for improvement

Qualifications for Technical Account Manager:

  • 1 to 3 years of experience as in a client facing role
    • Strong technical background with hands-on expertise to work through challenges and events.
    • Ability to drive discussions and represent Zeta from a technical standpoint
    • Critical thinking regarding people, process, and technology challenges.
    • Ability to successfully execute solutions and functionality to optimize client investment.
    • Demonstrated ability to identify and mitigate risks, ensuring clients operational health.
    • Ability to collaborate within a team to deliver world-class service.
    • Experience and familiarity with the following (a plus but not a hard requirement): SQL and Microsoft Excel to create pivot tables, graphs and charts.
  • Experience in Microsoft Office and other data analysis programs.
  • Demonstrated ability to manage time and prioritize projects to meet deadlines.
  • Strong written and verbal communication skills to effectively relate findings to coworkers.
  • Excellent critical thinking skills to help solve business problems and make decisions.
  • Tendency to pay close attention to small details that could impact results.
  • General knowledge of business operations, objectives, strategies, process and information flow.