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Associate Director, Media Planning
Zeta Global
Marketing & Communications
New York, NY, USA
USD 105k-125k / year + Equity
Posted on May 31, 2025
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We’re looking for a hands-on Associate Director of Media Planning to lead a high-performing team and drive strategic planning excellence across internal stakeholders. Based in our NYC office, this role is responsible for overseeing media planning outputs, mentoring senior media planners, and owning key planning deliverables. This hybrid (T-W-TH in-office) role is highly collaborative, partnering day-to-day with teams across Sales, Marketing, Strategy, and Analytics to ensure planning outputs are aligned, strategic, and impactful.
What you’ll do:
- Play a critical role in Zeta’s revenue engine by leading the development of strategic, high-impact media plans and RFP responses that help win new business, grow existing accounts, and drive measurable client outcomes
- Set the strategic direction for the Northeast planning team, ensuring all recommendations align to client goals, marketplace realities, and cross-channel media opportunities
- Oversee the accuracy, clarity, and quality of all media planning deliverables ensuring the team’s output meets the highest standards across RFP responses
- Serve as a key point of escalation for internal teams, proactively navigating challenges, providing solutions, and maintaining strong partnerships
- Communicate clearly, consistently, and cross-functionally aligning internal stakeholders across Client Partners, Marketing, Strategy, and Analytics to keep planning efforts on track and impactful
- Remain hands-on in planning work and RFP development, especially for high-priority or complex opportunities
- Manage, mentor, and motivate a team of media planners providing day-to-day guidance, support, and long-term career development
- Manage internal resources and team workload to deliver consistently high-quality work on tight timelines
Who you are:
- You see media planning as a key growth driver and take pride in building strategies that help win business, grow accounts, and deliver measurable results
- You have deep experience in digital and integrated media planning and understand how to connect upper- and lower-funnel strategies to client goals
- You’re confident owning RFP responses and strategic recommendations balancing big-picture vision with execution
- You thrive in a collaborative, in-office environment and work well across departments like Sales, Marketing, Strategy, and Analytics
- You’re a trusted internal partner who communicates clearly and can calmly navigate high-pressure or challenging conversations
- You stay organized while managing shifting priorities, team workload, and tight timelines
What you need:
- Eagerness to work in a dynamic distributed team in a rapidly growing business environment
- College Degree preferred and a 6+ years of experience in online advertising or digital media
- Experience with a variety of advertising categories and understanding of what data and inventory work for advertisers
- Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC, & CPA)
- Very strong skills in working with Excel and PowerPoint
- Ability to work independently in a creative and fast paced environment
Bonus:
- Agency Experience
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $105,000 - $125,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!