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Associate Director, Paid Social
Zeta Global
New York, NY, USA
USD 80k-115k / year + Equity
Posted on Aug 16, 2025
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta is seeking a client-centric Associate Director of Paid Social to lead strategy, execution, and client communications across all major paid social platforms—with a primary focus on Meta, TikTok, and Snapchat. This role is ideal for someone who excels in managing client relationships, translating business goals into media strategies, and driving performance through hands-on campaign management.
You’ll serve as the main point of contact for clients, leading calls, addressing concerns, and delivering strategic insights that guide campaign success. You’ll also collaborate with internal teams to ensure flawless execution and optimization across platforms. Ideally, you will work hybrid in our New York City office or in Fort Lauderdale, FL 3x a week and be open to occasional travel.
Responsibilities:
Client Leadership & Communication
- Serve as the primary client contact for paid social campaigns, ensuring alignment with business goals and media strategy.
- Lead recurring client calls and meetings to present performance updates, strategic recommendations, and next steps.
- Proactively address client questions, concerns, and feedback with clarity, confidence, and strategic insight.
- Build and maintain strong client relationships through responsiveness, transparency, and thought leadership.
Campaign Strategy & Execution
- Develop and manage paid social campaigns across Meta, TikTok, Snapchat, and other platforms (e.g., YouTube, Pinterest, LinkedIn).
- Ensure campaigns are set up accurately and optimized for performance, pacing, and budget efficiency.
- Collaborate with internal teams to align campaign execution with broader media plans and client expectations.
Performance Analysis & Reporting
- Deliver clear, actionable reporting tailored to client KPIs and business objectives.
- Translate complex performance data into digestible insights that inform future strategy.
- Leverage Zeta’s Data Cloud to identify and target high-value audiences for scale and efficiency.
Requirements:
- 4+ years of hands-on experience with Facebook Ads Manager; experience with TikTok, Snapchat, and YouTube is a strong plus.
- Proven success in client-facing roles, with excellent communication and relationship-building skills.
- Deep understanding of paid media mechanics: pixel implementation, KPI optimization, audience targeting, bid/budget management.
- Strong written and verbal communication skills—you should speak with authority and convey nuance confidently.
- Strong quantitative skills and attention to detail.
- BA/BS degree, preferably with quantitative coursework (exceptions made for experienced candidates).
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000 to $115,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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