Marketing Operations Manager

Zimperium

Zimperium

Marketing & Communications, Operations
Dallas, TX, USA
Posted on Friday, March 31, 2023
Zimperium® is an industry leader in enterprise mobile security, being the first and only company to provide a complete mobile threat defense system that offers real-time, on device world-class protection against both known and unknown next generation of advanced mobile cyberattacks and malware.
Our MTD and award-winning machine learning-based engine protects against device, network, phishing and application attacks for IOS, Android and Windows devices, using a non-intrusive approach to always protect privacy of users.
Your Opportunity
As Zimperium’s Marketing Operations Manager, you will inform and implement the operations strategy for our marketing team and own day-to-day marketing operations. You will work with the growth marketing team and leadership to analyze, orchestrate, and help execute marketing campaigns. By enabling data-driven decision-making across marketing and sales, your insights will contribute to optimizing lead generation and pipeline development. This is an opportunity to work with a collaborative and fun team, gain a broad perspective, and make an impact in a high-growth company and an exciting corner of the cybersecurity space.
Responsibilities
· Own and refine the marketing tech stack and data integrations.
· Build campaign automation; develop appropriate workflows, forms, and other automation, in support of the marketing team’s goals and objectives
· Provide analytics, reporting, and drive insight. Develop marketing dashboards and reports to track KPIs and measure program ROI.
· Build and implement automation for processing and passing leads to the sales development representatives (SDRs) and channel partner team
· Refine lead scoring and account scoring
· Collaborate on and optimize drip campaigns, nurture flows & automation rules in Pardot
· Manage data integrity and data compliance
· Work with Salesforce admins to ensure data is flowing consistently and accurately and to ensure data governance.
· Research and suggest new tools and solutions to better manage data and processes
Requirements
· BA/BS degree or equivalent work experience
· 3-5 years of experience in marketing ops
· 3-5 years experience with marketing automation technologies, preferably Pardot
· 3-5 years experience with CRM systems, preferably SFDC
· Experience understanding and leveraging data from multiple sources to build actionable insights
· Strong communication skills and the ability to effectively manage timelines with stakeholders
· Desire to seek constant improvements and growth
· Self-motivated and resourceful
Preferred Qualifications
· Experience with Salesloft, Drift, 6Sense, and BrightTalk
· Previous experience with multi-touch attribution models
· Experience in a B2B and/or cybersecurity technology organization
Zimperium is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.