Senior Content Marketing Manager

PackageX

PackageX

Marketing & Communications
Toronto, ON, Canada
Posted on Wednesday, September 27, 2023
About PackageX
PackageX is revolutionizing the logistics industry with the world's first API First Logistics Cloud. PackageX empowers retail and commercial enterprises to achieve unprecedented success by delivering unparalleled developer experiences, workflow improvements, customer loyalty, and profitability through its logistics APIs, apps, and other cloud components.
Our vision is to build the most advanced logistics infrastructure company that orchestrates the movement of physical things and becomes the defining backbone of the digital supply chain.
We're a fast-growing Pre-Series A startup in New York City with a distributed global team backed by Bullpen Capital, Pritzker Group, Sierra Ventures, Ludlow Ventures, MXV Capital, and NSV Wolf Capital.
About the role
We are seeking a highly motivated and experienced Senior Content Marketing Manager who will help drive pipeline growth and brand awareness in the logistics space through content strategy and execution. The successful candidate will establish our brand voice and identity by driving our content marketing calendar through content creation across various platforms and channels. Reporting to the Director of Marketing, this candidate is a strong cross-functional collaborator who excels at creating content, aligning content strategy to business outcomes, and honing complex and technical subjects into beautiful pieces.
Let’s build the future of logistics together!

In this role, you will:

  • Create and own all high-impact marketing content for the company including company emails, blogs, social media posts, etc.
  • Manage and scale a robust content marketing program to position PackageX for accelerated growth at a strategic and tactical level
  • Develop, maintain, and drive a complete content lifecycle strategy across each stage of the sales funnel to build authority and drive conversion to support our KPIs for new business and customer upsell
  • Ability and knack for identifying and managing freelance writers to scale execution where needed
  • Cultivate and own strong relationships with third-party organizations, acting as a marketing leader to support the development and execution of collaborative marketing efforts and campaigns
  • Collaborate with cross-functional subject matter experts to cultivate themes that tie directly to buyer personas and growth goals
  • Create snackable, spin-off content from larger marketing pieces to make them accessible to various audiences across different formats and channels
  • Oversee copy for executive leadership presentations, events, website and pivotal sales materials as an extension of our brand narrative guidelines
  • Enable our sales teams with the positioning and context to use new marketing collateral
  • Operate as a thought partner for design and growth marketing to bring content to life in unique and engaging formats while also driving true pipeline impact
  • Assist in establishing a brand messaging standard
  • Evaluate content performance data and optimize content accordingly
  • Collaborate closely with the demand gen team to manage and maintain content for key campaigns and customer marketing nurturing
  • Manage our internal content library to enable our sales department to execute against joint OKRs

We are looking for someone who has:

  • Minimum 5-7 years of experience in content writing and content strategy role at a B2B SaaS startup
  • Experience creating written content about technical products, especially targeting technical audiences at enterprise companies
  • An understanding of technical products with the ability to translate them into a story that will "wow" their target audiences
  • A desire to flex their creative muscle to surface thought leadership narratives and brand messaging from sales org data and cross-functional collaboration
  • Critical thinking skills and an analytical mindset who can be scrappy and test, and learn quickly
  • Exceptional cross-functional collaboration that is action-oriented and receptive to feedback
Other perks include:
- Monthly lifestyle allowance to help focus on your wellbeing
- Reimbursements for home office setup, meal delivery pass
- Generous PTO including annual leaves, personal and sick days and birthday off
What can you expect from the application process?
All applications will be reviewed by the People team who will reach out to shortlisted candidates. Across various interview rounds you'll speak with hiring manager, other functional heads and with our CEO. We want to have an open discussion about your work and how we can be a great fit for each other. The process may also involve an assessment or presentation relevant to the role. All offers are subject to satisfactory reference and background checks.