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Product Marketing Strategist
PackageX
Marketing & Communications, Product
Islamabad, Pakistan
Posted on Oct 17, 2024
About PackageX
PackageX automates data entry and manual logistics processes for receiving, inventory, and fulfillment in buildings, warehouses, and stores. It uses advanced AI scanning, flexible bolt-on apps, and APIs to drive exceptional workforce productivity, fulfillment efficiency, and real-time visibility. Our tagline: Logistics Workflow Automation Platform.
What we are looking for
We are seeking a dynamic and experienced Product Marketing Strategist with 5-7 years of expertise in product marketing, ideally within the logistics, supply chain, or eCommerce industries. The ideal candidate will play a crucial role in shaping the go-to-market strategies, positioning, and messaging of our products. You will work cross-functionally with product, sales, and marketing teams to ensure that our products meet customer needs, and you will drive market penetration in our target industries.
You will:
· Develop Go-to-Market Strategies: Design and execute effective go-to-market plans, ensuring a seamless product launch that targets the right audience and achieves maximum market penetration.
· Market Research & Analysis: Conduct market research to identify customer pain points, emerging trends, and competitive landscape to inform product development and marketing strategies.
· Cross-functional Collaboration: Work closely with product management, sales, and marketing teams to align on product development, user experience, and business goals, ensuring a cohesive customer journey.
· Product Evangelism: Act as a product evangelist, both internally and externally, to promote and communicate the value of our solutions through various marketing channels.
· Customer Insights: Utilize customer feedback, market insights, and analytics to optimize product marketing efforts and inform future product development.
· Campaign Development: Lead the creation of integrated marketing campaigns (including digital, content, and social media) to drive customer engagement, lead generation, and product adoption.
We are looking for someone who has:
· Experience: 5-7 years of product marketing experience, preferably in logistics, supply chain, or eCommerce sectors.
· Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
· Analytical Mindset: Strong analytical and problem-solving skills with the ability to translate complex technical concepts into customer-facing messaging.
· Project Management: Proven track record of managing multiple projects simultaneously, with strong attention to detail.
· Collaborative Nature: Ability to work effectively across departments and teams in a fast-paced environment.
· Tech-Savvy: Familiarity with marketing automation tools, CRM systems, and digital marketing analytics platforms.
What can you expect from the application process?
All applications will be looked at by the People team who will reach out to shortlisted candidates. Across various interview rounds, you'll speak with the hiring manager and other functional heads. We want to have an open discussion about your work and how we can be a great fit for each other. The process may also involve an assessment or presentation relevant to the role. You can expect an offer after three rounds of interviews. All offers are subject to satisfactory reference and background checks.
We are an Equal Opportunity Employer and consider applicants without regard to race, color, national origin, gender, sexual orientation, genetics, age, marital status, veteran status, disability status, or any other basis forbidden under federal, state, or local law.